Disrupting the $500B Global Snack Market with the Soul of Sri Lanka.
Beyond the Potato. Beyond the Ordinary.
The potato market is saturated and commoditized. We are capitalizing on the rapid shift towards gluten-free, authentic, and texture-rich alternatives.
Projected growth in Ethnic Savory Snacks vs Traditional Snacks
Traditional fries are a commodity. Consumers are actively seeking "The New Crunch" with better nutritional profiles.
Cassava is naturally grain-free and paleo-friendly, tapping into a massive global health trend.
We bring the "Babath Kadai" vibeβbold, spicy, and authenticβto a global audience hungry for new experiences.
In the streets of Batticaloa, the "Taste Kadai" is a sensory institution. It's not just food; it's a craft. The core truth is simple yet explosive: Large chunks of spiced, fried cassava (maravalli), finished with a tangy, spicy gravy.
The secret lies in the texture: the cassava is often squashed so it absorbs the gravy, creating a bite that is crispy on the outside, fluffy on the inside, and soaked in flavor. Whether it's the vegetarian Maravalli Kilangu or the meaty Tasty Parcel topped with fried babath (tripe), this is the East Coast's signature street food.
Click on a phase to view our strategic targets.
Target: Colombo, Sri Lanka
Establish the flagship "experience center" and finalize supply chain.
Cassava offers a significant hedge against market volatility compared to potatoes.
Our centralized "Spice Lab" removes complexity from the kitchen. SOP-driven workflows reduce chef dependency and speed up training.
Multiple store formats to fit every market opportunity.