Legacy Reborn

THE HERITAGE ROOT
REVOLUTION

Disrupting the $500B Global Snack Market with the Soul of Sri Lanka.
Beyond the Potato. Beyond the Ordinary.

Market Analysis

The "Cassava Gap" Opportunity

The potato market is saturated and commoditized. We are capitalizing on the rapid shift towards gluten-free, authentic, and texture-rich alternatives.

Market Growth Projection (CAGR)

Projected growth in Ethnic Savory Snacks vs Traditional Snacks

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Potato Fatigue

Traditional fries are a commodity. Consumers are actively seeking "The New Crunch" with better nutritional profiles.

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The Gluten-Free Surge

Cassava is naturally grain-free and paleo-friendly, tapping into a massive global health trend.

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Cultural Authenticity

We bring the "Babath Kadai" vibeβ€”bold, spicy, and authenticβ€”to a global audience hungry for new experiences.

Our Origin

The Authentic "Taste Kadai"

In the streets of Batticaloa, the "Taste Kadai" is a sensory institution. It's not just food; it's a craft. The core truth is simple yet explosive: Large chunks of spiced, fried cassava (maravalli), finished with a tangy, spicy gravy.

The secret lies in the texture: the cassava is often squashed so it absorbs the gravy, creating a bite that is crispy on the outside, fluffy on the inside, and soaked in flavor. Whether it's the vegetarian Maravalli Kilangu or the meaty Tasty Parcel topped with fried babath (tripe), this is the East Coast's signature street food.

Traditional Kilang Preparation Modern Kilang Experience
Eastern Province
Street Origin
Squash
The Technique
Signature
Product
Truth

The "Tasty Parcel" Anatomy

  • 1. The Base: Fried Cassava + Spicy Powder.
  • 2. The Hit: Tangy, peppery gravy (Onion + Tamarind/Lime base).
  • 3. The Crown: Fried Babath (Tripe) or Beef Chunks.
  • Note: protein and vegetarian variants can be localized by market (e.g., chicken, seafood, or fully veg).
  • 4. The Ritual: Squash + Pour + Toss.

Expansion Strategy

A Four-Phase Conquest

Click on a phase to view our strategic targets.

Phase 1: The Blueprint

Target: Colombo, Sri Lanka

Primary Goal

Establish the flagship "experience center" and finalize supply chain.

Key Objectives
  • ➜Launch Flagship Store in Colombo 7
  • ➜Operationalize "Klang Spice Lab"
  • ➜Validate Unit Economics

Supply Chain Resilience

Cassava offers a significant hedge against market volatility compared to potatoes.

Plug-and-Play Economics

Our centralized "Spice Lab" removes complexity from the kitchen. SOP-driven workflows reduce chef dependency and speed up training.

14-22 Months Payback
48h Staff Training
Low COGS (Raw Roots)
High Premium QSR Pricing

Flexible Footprints

Multiple store formats to fit every market opportunity.